Purity made simple cleanser tones and lightly hydrates in one simple step for skin that feels perfectly cleaned and comfortably balanced. Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Skincare Product Layer Dollar Sales, Annual 2017-2019 , 91% reported their skin looked and felt refreshed after one use , 87% reported their skin immediately looked and felt like a clean canvas , immediately removes skin-damaging pollutants ,clinically proven to prevent skin dehydration based on 1-week self-assessment study with 101 women aged 18 - 35, used twice a day based on a clinical study with 20 women aged 19-60; pollution is characterized by the residual amount of micro-particles of carbon and dust; based on a clinical hydration measurement on 23 women aged 18-35, as compared to washing with water.